Oreo, in partnership with PFLAG, announced Friday that it has released a limited-edition rainbow cookie in support of the LGBTQ+ community.

Starting Oct. 9, the colored cream cookies, which will not be sold in stores, will be given away to the first 10,000 people to share on social media their idea of allyship.

The cookie giveaway is part of Oreo and PFLAG’s Proud Parent campaign, “a year-long initiative designed to shine a spotlight on the powerful impact love & acceptance can have on LGBTQ+ youth.”

PFLAG National Executive Director Brian K. Bond praised the collaboration with OREO, saying in a statement, “Having a supportive, affirming family—and committed allies—is crucial for the health and wellbeing of lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people.”